The Wilder Man

​Our target customer consists of men ages 30-40 who work full time jobs outdoors, specifically in nature parks. These men value the functionality and practicality of their clothing that they wear to work. Although this is the case, these men are creative and free thinking. As they enjoy the outdoors and are in tune with their emotions. They live in states like Colorado, Washington and Montana. When they are not working, they enjoy going for drinks, to concerts or comedy clubs with friends and participating in other outdoor activities such as skiing, hiking, and biking. They either are single or have young families. They are college educated with degrees in fields such as Geology, Environmental Science or Forestry.